Well thanks to a whole lot of people pulling a whole lot of strings I’m going to NTen! I couldn’t be more excited. There are so many different breakout sessions I want to go to that I’m working from this point forward on cloning myself. I’ll be sitting on the panel of “Cross Platform Events That Rock” with the greats, Susan Tenby, Evonne Heyning and Megan E Keane.
While I’m there I’ll be writing regular posts about all the great things I’m learning (and for you CVM peeps, I’m also working on a presentation for our conference that I’m so excited about I could burst… yeah, I’m excitable I guess!) but in the meantime I’ve got lots more info to share with you.
One of the great mistakes I see nonprofits and others making on twitter and Facebook is being too impersonal. Most people think that they’re speaking for their organization but we the people, you and me, we want to talk to people, not nameless entities. Sure, big huge corporations might get away with this, but us nonprofits, we really need to stay away from being a faceless, soulless thing.
But maybe you think that those posts that seem too personal are just dumb. “White is the color of the breakfast jelly bean” happened to be a much-loved post I made one morning. Why loved? Because most everyone has been there… eating candy or some such horrible non-breakfasty food early in the morning. It established me as a human not a robot and it gave people something to relate to. No, I don’t post like that every day, but that day I was exhausted and it just came out. Not planned, just real. So try that… be not planned, just real.
This article also speaks to my other issue with nonprofits on these social media platforms. I can’t tell you how often people come into Second Life, one of the many social platforms I use, and immediately want to raise money. They don’t even know what Second Life is but they want people to immediately give to them. Really?
Would you do this in real life? Just walk into a room and start asking for cash? I doubt it. Why would you do that anywhere? It’s rude, but more importantly it doesn’t work.
When you focus on donations you’re completely missing the point- this will be a major point of my CVM Conference presentation… if you don’t believe me now I guarantee you’ll believe me after coming to the conference. What you really want is people talking about you. This is way more powerful than just asking for cash. As Laura writes “would you rather chat with someone who has the potential to make you one sale or chat with someone who has the potential to promote your business to hundreds or thousands of others” Substitute sale with donation and business with nonprofit and ask yourself this question. The answer is obvious isn’t it?
Finally, you may get pushback, from others in your organization or maybe your own fear, about losing control of your brand, of your message. Well, again, get over it. You will lose control. It’s usually not a bad thing. Enter Mister Splashy Pants…